Effective Date: October 20, 2024

At EMedicine Healthcare ("Company," "we," "us," "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website, www.emedicine.healthcare, and our telemedicine software services (collectively, the “Services”). By accessing or using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information

When you sign up for our Services or interact with us, we may collect personally identifiable information (“PII”), including but not limited to:

- Name, email address, phone number, and professional information (such as your practice information).

- Payment and billing details to process transactions.

1.2 Personal Health Information (PHI)

In compliance with PHIPA (Canada) and HIPAA (U.S.), we may collect personal health information from patients or healthcare providers as part of the telemedicine services. This data is used solely to facilitate consultations and is handled according to applicable privacy regulations.

1.3 Non-Personal Information

We may collect non-identifiable information about how you interact with our website and Services, such as browser type, device type, IP address, and browsing patterns. This information helps us improve and personalize our offerings.

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2. How We Use Your Information

2.1 Service Provision

We use your information to provide, support, and enhance the Services, including:

- Facilitating telemedicine consultations;

- Processing transactions;

- Communicating with you regarding service updates or changes.

2.2 Compliance and Security

We are dedicated to ensuring that all data, particularly PHI, is processed in compliance with PHIPA, HIPAA, and other relevant laws. Data security is a top priority, and we employ encryption, access controls, and other best practices to protect all collected information.

2.3 Analytics and Improvements

We may analyze aggregated, non-identifiable data to improve the functionality of our website and Services, personalize user experiences, and develop new features.

2.4 Marketing Communications

With your consent, we may send you information on new features, promotions, or updates. You may opt out of these communications at any time.

3. How We Share Your Information

3.1 With Authorized Personnel

We may share information with authorized personnel or contractors who assist us in providing the Services. All personnel with access to PHI are subject to strict confidentiality agreements.

3.2 With Third-Party Service Providers

We may work with third-party providers to process transactions, host our software, or improve our Services. These providers are contractually bound to use your data only for specified purposes and comply with privacy laws.

3.3 Legal Requirements

We may disclose your information if required by law, court order, or in response to a lawful government request. We may also disclose information to protect the rights, safety, or property of our clients, staff, or the public.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, we may transfer your information to the relevant third party, provided they uphold comparable privacy standards.

4. Your Rights and Choices

4.1 Access and Correction

You have the right to access and update your personal information. Please contact us at [email protected] for assistance.

4.2 Data Portability

If you wish to transfer your data, we will provide it to you in a machine-readable format, where applicable.

4.3 Data Deletion

You may request the deletion of your personal information or PHI. We will honor your request unless retaining your information is required for legal or regulatory purposes.

4.4 Opt-Out

You can opt-out of receiving promotional communications from us by using the "unsubscribe" link in our emails, replying "STOP" in SMS and text communications or contacting us directly.

5. Data Security

We employ physical, technical, and administrative measures to safeguard your data. While we strive to use industry-standard protections, please understand that no data transmission or storage can be guaranteed as 100% secure. In the event of a data breach, we will promptly inform affected individuals and take remedial action as required by law.

6. International Data Transfers

If you access the Services from outside of Canada, please be aware that your information may be transferred to, stored, and processed in Canada and the United States. By using the Services, you consent to these transfers, subject to safeguards in place to protect your information.

7. California Privacy Rights

7.1 Applicability.
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) afford you additional rights with respect to your Personal Information.

7.2 Your California Rights.
Under California law, you have the right to:

Know what categories of Personal Information we collect, use, disclose, and share.

Access the specific pieces of Personal Information we hold about you.

Correct inaccuracies in your Personal Information.

Delete your Personal Information (with certain exceptions).

Opt-out of the “sale” or “sharing” of your Personal Information, including for cross-context behavioral advertising.

Limit use and disclosure of your Sensitive Personal Information (e.g., health data) to that which is necessary to provide our services.

Not be discriminated against for exercising any of these rights.

7.3 “Sale” and “Sharing.”
We do not sell Personal Information in exchange for money. However, we do “share” data with ad-tech providers for targeted advertising. You may opt out of such sharing.

7.4 How to Submit a Request.
To exercise any of these rights, please:

Visit our dedicated California Privacy Rights page at www.emedicine.healthcare/ccpa

Call us toll-free at: +1 (877) 536-1775

Email us at: [email protected]

We will verify your request and respond within 45 days. If necessary, we may extend by a one-time additional 45 days, with notice. Opt-out requests (sale/sharing) will be honored within 15 business days.

7.5 Verification & Authorized Agents.
We will require you to verify your identity before fulfilling requests. You may also designate an authorized agent; we will require written permission and verification of the agent.

7.6 No Retaliation; Non-Discrimination.
We will not discriminate against you for exercising your California privacy rights. This means we will not alter pricing, quality of service, or your ability to access our platform.

7.7 Minors.
For any California resident under age 16, we will only collect Personal Information if we have opt-in consent from the user (ages 13–15) or from a parent/guardian (under 13).

8. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Your continued use of the Services after any updates signifies your acceptance of the revised terms.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

EMedicine Healthcare

Website: www.emedicine.healthcare

Email: [email protected]